Procyon Services
Content design system for collateral material
Structuring finalized content into a clear, scalable client-facing collateral
Opening slide from the reusable client-facing collateral system designed for executive conversations and service overviews
Goal
Design a scalable content system for client-facing collateral that makes complex services clear and scannable to support executive-level conversations.
Role
Content Designer
Tools
Microsoft Office
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Word
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PowerPoint
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Excel
Chat GPT
​Timeline
February 2026
(~3 weeks)
The Client
Procyon Services is a Chicago-based, Latino-owned IT consulting firm founded in early 2026.
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As a new company, establishing clear client-facing materials was an early priority.
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The founder emphasized a human-centered approach across all aspects of the business. The firm’s website launched in March 2026.
The Problem
Text was finalized but needed to be structured for clients and fit into specific design systems with clarity at scale.
Procyon Services had ~12 collateral documents, including one-pagers, pitch decks, and use-case documents, with content already written but not ready for clients yet.
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The text the client provided didn't have structure, making it dense and difficult to scan, which would affect Procyon Services' business. ​​​​​
Initial design criteria provided by the client
This project was about improving the approved source messaging to make the content easier for Procyon's clients and prospective clients to easily find what matters and make decisions with confidence.
How I Identified the Problem
This is a new company and I met with the founder to discuss his needs and goals.
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I accessed and audited the raw documents to understand the mission of each item, established a hierarchy, and decided how it needed to be structured for clarity and understanding, without cognitive overload.
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What I noticed on first audit
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key messages not emphasized
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page structure scarce
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important information buried in long paragraphs
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unattractive to potential clients
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repetitive content
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Content audit for all documents in Excel
Why This Work Mattered
In high-pressure, regulated environments, clarity isn’t a nice-to-have. It’s what allows leaders to make decisions, teams to move quickly, and content to scale without friction.
By designing structure, hierarchy, and scan paths, rather than rewriting copy, I helped turn subject-matter expertise into a system leaders could actually use, reuse, and trust.
Client Feedback
“Overall, exactly what I asked for.”
—Client review after final delivery.
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Content Design System
​The content was already considered “final,” so the challenge was to improve clarity without changing the core messaging.
Requirements & Constraints
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Read clearly at an executive skim level (30–60 seconds)
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Stay consistent across ~12 documents (Word + PowerPoint)
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Support C-suite, SMB, and nonprofit audiences
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Be reusable and editable post-handoff
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Preserve original messaging without rewriting
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Approach
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Focused on structuring
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only rearranging
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not rewriting
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Implemented hierarchy across all documents
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Inserted clear branding while keeping editorial
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Broke dense content into scannable sections
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Positioned content for emphasize and importance
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Iterated on structure and layout based on client feedback
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Each document followed the same structure, making content easier to read, understand, and reuse.
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AI-Use
Used as support while making informed human decisions
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Used AI to explore structure and surface patterns quickly
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Tested hierarchy and layout directions early
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Refined all outputs to align with client voice and constraints
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Result
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Content became easier to scan and understand
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System scaled across all materials
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Enabled independent client use post-handoff
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Supported executive-level business conversations without requiring additional explanation.
PowerPoint presentation deck
Word one-pager template
Case-study slide deck
Clarity Shift
The same content, redesigned for clarity, scannability, and real-world use.
Each iteration improved hierarchy, reading flow, and executive usability through live client feedback.
Client source notes
The starting point: dense, text-heavy content with valuable ideas but no clear hierarchy or scan path.
Initial structure pass
My first draft focused on hierarchy, grouping related ideas and creating a clearer reading flow before client feedback.
Final approved deliverable
The final one-pager translated complex service information into a cleaner, decision-ready format refined through live feedback and iteration.
Outcomes
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Delivered ~12 documents (8 one-pagers, 4 slide decks) in ~3 weeks
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Made dense content easier to scan and understand without rewriting
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Created reusable templates and a style guide
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Enabled client to update materials independently
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Received positive client reviews
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Streamlined feedback using a shared tracking system
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Worked within existing content, tools, and brand constraints
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Influenced website and marketing content structure and design
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Supports executive-level business conversations without extra explanation.
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Because the materials were recently launched, a 30-day follow-up is planned to assess usability, template adoption, and independent client use.
Collaboration & Handoff
I worked directly with the founder throughout the project, keeping communication transparent.
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Implemented a shared tracker to manage progress, changes, and approvals
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Led weekly check-ins to walk through work, gather feedback, and make adjustments
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Documented structure and decisions for clarity
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Created templates, style guides, and how-to docs for future updates
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Named and organized deliverables for easy finding and use
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Ultimately, I designed for clarity and easy updates after delivery.
After gauging the client’s comfort level with Microsoft tools, I designed a simple style guide and editing instructions so the content could be confidently updated after handoff.
What I Learned
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Structure can carry the story just as much as the words
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Taking time to understand the content leads to stronger decisions
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Each document may need slight adjustments to fit the content, rather than forcing full uniformity
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White space and restraint improve clarity more than adding elements
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Asking context-driven questions leads to better outcomes
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AI tools can support exploration, but my thinking and decisions lead
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Working with a startup meant building something they could continue to grow
What I'd Do Next
If this work were extended I’d validate the structure and emphasis with real users like sales leaders, IT managers, and executives to understand what matters most in a 30–60 second skim.
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Then I’d refine the templates based on where questions still surfaced and apply the same system as new content was added.