Music with Shana
UX content design for a children’s music class
Making it easier for parents to understand the class and sign up
This project began as a solo exploration of UX content design, and collaboration made it stronger.
Goal
Help parents quickly understand Music with Shana and confidently sign up for a class
Role
UX Content Designer
Content Strategist
UX Researcher
Project Lead
Tools
Figma
FigJam
Wix
Google Forms
AI Tools
Timeline
Oct 2025 – Mar 2026
Overview
Music with Shana is a Brooklyn-based music program for babies and toddlers.
Shana promoted her classes through Instagram, partnerships, and word of mouth. I designed a website experience to help parents quickly understand her classes, birthday services, and sign up.
The Problem
Scattered Instagram posts into a clear, centralized experience
Key details like up-to-date schedules and sign-up are spread across Instagram posts, captions, and messages.
There’s no central place for parents to:
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understand the class
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confirm logistics
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decide if it’s a fit
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take action
For parents actively exploring options, this adds effort and slows down decision-making.
How I identified it
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Reviewed Instagram content and discovery flow
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Mapped how a parent would gather information
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Analyzed competitor websites to understand expectations
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Conducted surveys and interviews with parents
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Ran preference testing to evaluate clarity and wording
Parents could understand the class, but not as efficiently as possible.
I audited Shana’s Instagram and pulled recurring phrases to inform tone and messaging.
Why This Work Mattered
Helping parents choose confidently and a small business grow
Music with Shana is a small, community-based business creating opportunities for babies and caregivers to connect, learn, and enjoy music together.
Parents compare multiple activities in a short window and make thoughtful decisions about where to spend their time and money. If key details aren’t easy to find, they move on.
This work makes the class easier to understand, evaluate, and sign up for, helping parents feel confident in their choice while giving Music with Shana a clearer path to reach and grow its audience.
My Role
Led content strategy, research, and writing
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Defined content structure and information hierarchy
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Designed and conducted research and testing
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Wrote and iterated on all core content
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Translated insights into content decisions
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Collaborated with a UX designer and content teammate
Research
Studying how parents search for and choose children’s music classes
I used a mix of research methods to study what parents look for in a class, what makes it feel worth signing up for, and how to make the content clear.
Methods I used
Surveys
Interviews
Preference testing
Content analysis
Competitive analysis
What this looked like
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40+ participants across research activities
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Most participants identified as moms of children 5 years and under
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4+ rounds of testing (not one-time feedback)
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early research informed initial content and information architecture
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mid-fidelity testing refined language, structure, and clarity
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NYC-focused language and context
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expanded testing to validate clarity and broader understanding
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explored search behavior, motivations, and decision factors
The goal was to balance natural, local language with clarity so the content felt familiar, easy to understand, and actionable.
I asked this to understand what parents consider a successful class and used those responses to guide what to prioritize in the content and headers.
I tested content drafts to see what felt clearest and most appealing to parents. Responses largely showed language that was easier to scan, more direct, and less wordy was preferred.
Research Insights
Made content decisions based on consistent patterns
Parents search using simple, familiar terms
Parents searched using phrases like “toddler music class” and location-based queries, not branded or descriptive language.
Perceived value is tied to child engagement
Parents defined a class as “worth it” based on their child’s enjoyment and engagement, not curriculum or structure.
Logistics and availability drive decisions and drop-off
Timing, location, and schedule fit are evaluated early. Friction like limited availability or unclear schedules causes parents to move on.
Clear, concise, and specific content builds trust
Parents preferred shorter, direct content with concrete details like age ranges and timeframes over longer or more general descriptions.
Unfamiliar or vague language creates confusion
Terms like “traveling class” or general phrases like “welcoming” required interpretation and reduced clarity.
Natural, audience-aligned language performs better than formal wording
Simple, familiar phrasing resonated more than terms that felt corporate or overly descriptive.
Content that reflects the parent-child experience resonates
Messaging that included both caregiver and child—and highlighted shared experiences and connection—felt more relevant and engaging.
Before & After
What changed between drafts
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Headers evolved from functional to conceptual. Early headings were more descriptive. Later drafts introduced more action-led, personality-driven language shaped by voice charting and aligned with how parents naturally search and evaluate options.
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Pricing became easier to find and evaluate. Research showed parents wanted to understand expectations upfront before deciding whether to continue to email, call, or book. I moved pricing higher so it wasn’t buried and used “starting price” to provide clarity while allowing flexibility for variables like travel, group size, and props.
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Package details became easier to scan. Parents wanted a clearer sense of what was included without unnecessary back-and-forth, so I introduced a flexible list of what party packages can include.
Before
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After
Shaping the Content
Research shaped how the content was structured, written, and prioritized across the site.
Prioritized key details upfront
Age range, location, and schedule were surfaced early so parents could quickly assess fit.
Used familiar, searchable language
Headings and descriptions reflected how parents naturally search (e.g., “baby and toddler music class”) to support both clarity and discoverability.
Simplified and tightened content
Longer descriptions were reduced to clear, scannable content that communicated value without unnecessary detail.
Replaced vague or unclear wording
Terms like “traveling class” were clarified to better explain how locations and partnerships work.
Highlighted what makes the class feel “worth it”
Content emphasized child engagement, enjoyment, and connection over curriculum or structure.
Balanced clarity with warmth
Language remained simple and direct while reflecting the inclusive, community-based nature of the class.
Made the next step easy to take
Clear calls to action and supporting details reduced friction and made it easy for parents to sign up.
Voice chart used to align tone, language, and messaging with both Shana’s voice and parent expectations
Iteration & Testing
Each round of research informed new drafts, refining the content for clarity, tone, and usability.
Simplified and clarified content over multiple drafts
Early versions were more detailed and descriptive. Through testing, content was reduced to clearer, more direct language that was easier to scan and understand.
Tested wording to improve clarity and preference
I tested phrases, descriptions, button labels, and messaging to see what felt clearest and most natural. Shorter language performed better, and small wording changes affected how confident parents felt taking the next step.
Defined and refined voice and tone
I created a voice chart to guide tone, which focused on clarity, warmth, and a sense of community.
Rather than relying on assumptions, this direction was tested through multiple rounds of preference testing. Simpler, more familiar language consistently outperformed more formal or descriptive options.
Aligned content with how parents naturally describe activities
Language was adjusted to reflect familiar terms like “babies and toddlers” and avoid wording that felt unclear or overly broad.
Clarified key details based on feedback
Details like age range, class structure, and location were refined to remove ambiguity and reduce follow-up questions.
Content evolution across drafts
Each version of the content was refined based on research and testing. The progression below shows how language became clearer, more concise, and better aligned with how parents understand and describe the class.
Research Outcomes
Drafts
Wireframe Decisions
Research, draft testing, and wireframe reviews informed each round of revisions. While the process was iterative, time and resource constraints meant prioritizing the highest-impact updates first.
Collaboration & Process
Independent project that evolved into a collaborative effort
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initiated the project and organized a small team
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led content strategy, research, and writing
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collaborated with a content designer and UX/UI designer on structure and design decisions
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facilitated working sessions and guided decision-making
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shared research insights with the client and team to align on direction and inform iteration
The project remains ongoing, with final visuals and development in progress.
Early FigJam IA map used to organize the site’s pages and content priorities.
Impact
This work is designed to reduce friction in how parents discover, evaluate, and sign up for the class.
By prioritizing clear details, familiar language, and simple next steps, the website makes it easier for parents to quickly understand the offering and decide if it’s a fit.
For parents
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quickly understand what the class offers
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find key details without searching
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feel confident choosing a class for their child
For Music with Shana
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creates a clear, centralized place for information beyond Instagram
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makes the class easier to discover through search
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supports turning interest into sign-ups
What success will look like
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increased sign-ups and inquiries
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fewer questions about age range, schedule, and location
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improved discoverability through search
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clearer communication as the class expands to new locations and partnerships
The site is in progress, with launch pending final visuals.
What started as an independently led, research-driven project evolved through collaboration, strengthening the content and product as a whole.
What I Learned
Shorter, more focused content improved understanding and confidence
Shorter, more direct language made it easier for parents to quickly understand the class and decide if it was a fit.
Familiar language builds trust faster than inclusive but unfamiliar terms
While “caregiver” is more inclusive, parents consistently responded more naturally to “parents,” showing that clarity and familiarity matter in decision-making.
Parents prioritize logistics before anything else
Schedule, location, and price were the first things parents looked for before descriptions or philosophy.
Perceived value is tied to child engagement
Parents defined a class as “worth it” based on whether their child was engaged and enjoying the experience.
Content should reflect how people search, not how brands describe themselves
Using terms parents naturally use helped align the content with real search behavior and expectations.
Iteration leads to stronger decisions
Multiple rounds of testing helped refine content step-by-step, removing guesswork and improving clarity.
Next Steps
Current status
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content and structure are applied to high-fidelity wireframes
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research and testing are ongoing
Next steps
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validate content through usability testing
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test performance within full page layouts and navigation
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continue refining language based on parent feedback
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High-fidelity mockup showing research-driven content in context