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UX Writing | Technical Writing | E-Learning Design
UX Writing | Technical Writing | E-Learning Design

Selfie Booth Co.
Redesign

UX Writing | Content Design | UX Research

01
Overview

Project Goal 
Make it easier for customers to understand their options and book the right photo booth for their needs by simplifying the site’s structure, navigation, and copy. 

 

Project Duration 
August–November 2023 

 

Roles 
Content Designer, UX Writer, UX Researcher 

 

Client 
Selfie Booth Co. (SBC) 

 

Tools Used 
Google Docs, Google Forms, Optimal Sort, Figma, SEMrush 

   

Problem 

“They can’t really tell the difference between the booths.” 

 

When I asked the customer service rep I worked with what frustrated customers most, she shared potentials customers had trouble differentiating between the different booth options.  

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At first glance of the company's website this is what I observed: 

  • Long paragraphs 

  • Long scrolling 

  • Non-grammatically correct headlines  

  • Inconsistent grammar and vocabulary. 

  • Confusing navigation 

  • Repetitive language

    

Clients want to know the following from a rep:

  • Which booth is right for me?  

  • How much does it cost?  

  • What’s included? 

  

This problem led to client frustrations including: 

  • Longer phone calls with representatives 

  • Back-and-forth emails with representatives 

  • Product uncertainty 

  • Potentially not attracting more clients 

  

Results Snapshot 

  • ~40 % fewer customer questions about booth differences 

  • ~15–20 % projected increase in bookings 

  • Positive feedback on clarity, pricing transparency, and inclusivity 

  

Why This Work Mattered 

Beyond helping guests feel comfortable as a photo booth attendant, I wanted to use my UX and content design skills to improve the company I was representing.

Selfie Booth Co.’s purpose is to create joy. I saw that at events, but the website didn’t spark that same energy. Planning an event is already a lot, so booking a photo booth should feel easy.

iphone_selfieboothinitialpagepng.png

Redesign Prototype

Click to view a prototype of this redesign.

02 Research

Initial Research

Discovery Methods:

  • Generative research – explored user needs and motivations before defining solutions

  • Surveys – gathered quick quantitative signals to validate early assumptions

  • Baseline usability testing – watched users complete key tasks on the existing site

  • User interviews – listened for goals, pain points, and behaviors

  • Content audit – reviewed clarity, tone, and information flow

  • Competitive analysis – studied structure and messaging across comparable sites

Analysis Methods: 

  • Affinity mapping – grouped qualitative data to identify themes and insights

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03
Writing & Design

Navigation

  • Combined “Weddings / Corporate / Parties” 

  • Added "About"

  • Renamed pages​

NavBar Redesigns.png
Content

  • Condensed long paragraphs into scannable sections


  • Added consistent specs (setup space, prints, attendant, backdrop, sharing)


  • Placed booth details before testimonials


  • Built a side-by-side comparison grid

comparisonchart_together.png

Booth Comparison Chart

I redesigned the chart to emphasize information over transactions, and added banded rows for better readability.

Writing

Before: “Delight your event with Selfie Booth Rentals.”
After: “Long after the last dance, Selfie Booth keeps the memory vivid.”

  • Replaced Get a Quote → View Pricing

  • Added price ranges for transparency

  • Clarified jargon (boomerang, backdrop)

  • Tone: confident, friendly, direct

  • Button labels: clear verbs in Title Case (“View Packages,” “Book Now”)

04 Testing & Outcomes

What I Tested

  • Watched people shop the new flow to see if they could find a package faster and feel more sure about their choice.

  • Asked them to imagine booking a booth for an event and talk through their decisions.

  • Timed each task and followed up with short questions to spot hesitation or confusion.

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Methods

  • Usability testing (5–7 participants). I timed how long it took to choose a booth and reach checkout

  • Comprehension checks — asked users to explain booth differences after 30 seconds

  • Confidence scale — “How confident are you in your choice?” (1–5)

  • Feedback collection — on pricing transparency and visual trust

 

Lyssna A/B Preference Test

  • 7 participants compared the original homepage with the two redesigns

  • 71 % preferred the iteration 2.

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Impact

The redesign turned a wordy, confusing site into a clear, trustworthy one.
Customers could see what they were paying for, compare booths easily, and book with fewer questions and more certainty.

  • Clearer structure → faster decisions

  • Transparent copy → higher trust

  • Streamlined form → lower drop-off

 

Even as an unsolicited project, it showed measurable potential: happier customers and fewer support calls.

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RedesignComparison.png

Preference Testing Options

I gathered feedback on which homepage design people liked or disliked. The results shaped Iteration 4 (it was not in the initial A/B testing).

Lyssna_AB Testing.png

Preference Testing Results

Using Lyssna, I gathered information from 9 participants. 

05
Personal Reflection

Clarity is Customer Service

I started by noticing confusion from behind a reception desk.
I finished with a design system that helps people choose confidently, proving how much small content shifts can reshape trust.

It strengthened how I:

  • Translate research into microcopy and structure

  • Balance storytelling with strategy

  • Build empathy into everyday UX writing​

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SBCMockup_laptop_flowers.png
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